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Ford markets Fiesta with Social Media |
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Written by Joseph Lynn
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Saturday, 18 April 2009 12:05 |
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 Ford has taken a social media approach to marketing the Fiesta in the US.
They have provided many members of the public to drive one of their cars for 6 months, and have asked them to share their experiences online.
In doing this, they are one of the first auto-makers to move into the social media sphere. Social media sites are being increasingly used as marketing tools, particularly when targeting the younger generation. Through this focus on social media, Ford are hoping to capture the interest of the next driving population. They have recognised the importance of keeping the user-generated content open and uncensored. If the user contributions were censored, the credibility of the project would be greatly decreased, and could lead to negative publicity. So far, they have had generally positive reviews and no reviews of people experiencing difficulties. Even problems with the cars could potentially lead to a generally positive outcome if their customer service department is effective enough. In fact, it seems that Ford have considered several different scenarios for the reviews, and to some extent are looking at the project as a very public beta test. For further information, refer to the Wired site.
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Last Updated on Tuesday, 21 April 2009 20:41 |